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Tampa - October 2013
   

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Tampa — Advertising Potential

October 2013

A new report says Tampa's heritage TECO streetcar line, which caters to tourists for its run from downtown Tampa to Ybor City, could offset operating losses by taking advantage of advertising opportunities that could generate up to $1.4 million annually, Tampa Bay Business Journal reports.

The report prepared by local business people recommends that the Tampa Historic Streetcar Inc. engage an executive director and concentrate on advertising opportunities, which could yield up to $1.4 million annually.

An author of the report,national sales manager for the Tampa Convention Center, reported the streetcar's advertising revenue amounts to only $34,000 this year. To test the theory, the report's authors called clients and simulated selling ad space on the streetcars. Participants sold nearly $20,000 in only four hours.

 

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